While these avenues offer new distribution channels for content providers, they now have to understand the various set-top box programming paradigms to develop multimedia applications / channels for these devices. 3G Soft Technologies (through the acquisition of MooWee and TvAppsRus) fills this gap by making it easy for content producers by letting them focus on creating great content while offloading their burden of multimedia application development. Also, the success of the OTT set-top boxes to a large extent is determined by the quality and number of interactive multimedia applications on the platform. Hence, hardware providers and their content partners who are constrained by software and design resources can leverage our multimedia application development expertise to bring content to their users in a timely manner.

3G Soft Technologies has been partnering with technology and content producers to build applications on traditional web and mobile platforms for the past several years. Extending our design and implementation expertise to televisions and multi-screens becomes a natural expansion of our capabilities. Based on our hands-on experience in addressing the real-life challenges of our broad spectrum of clients, 3G Soft Technologies has come up with a specialized practice to address the multi-screen and multimedia applications space. Content owners and Internet device makers can leverage our expertise in UI design & development, experience in software implementation on various set-top boxes including front-end and back-end technologies and understanding of multimedia content (video, music, photo) representation on the TV for next generation multimedia and multi-screen applications.